News of the Day


by Craig Altschul

John Churchman, who lives on the Essex-Jericho line, knows firsthand of what he photographs. The photographer/artist/farmer has struck pay dirt – so to speak – with one of his photos, says the Burlington Free Press. Churchman recently sold a muddy-road photo to Subaru for an advertising campaign regarding their four-wheel-drive vehicles.The photo depicts a deeply rutted, muddy country road. “We truly do need our four-wheel-drive vehicles here,” Churchman said. “Mud does take something special. You have to learn to drive through it and not stop.” He has worked with Subaru before and his photography has graced the cover of One Quiet Night, a Pat Metheny album, as well as his own farm animals on his line of greeting cards sold under the name of Brickhouse Studios. There’s no disputing Vermonters know their mud, especially in the springtime.

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About Craig Altschul

Craig Altschul is Editorial Director of He is a veteran snow journalist, having covered the sport for more than 40 years. His syndicated snow sports humor column, Ski Tips, ran in newspapers across the country for 20 years. He was Global Editor-in-Chief for OnTheSnow for 12 years and has written for a variety of magazines and newspapers. Altschul is past president of both the Eastern Ski Writers Association and the North American Snow Journalists Association.

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