News of the Day


by Craig Altschul

Vermonters soon will be seeing a new participant in their parades and events, says the Rutland Herald. It’s the dairy mascot who will be entertaining kids and adults, while spreading the word about the importance of dairy to our diets and to Vermont. "The dairy mascot is a fun and unique way to get kids and adults to think about the importance of the dairy industry in our state economically," said Vermont Agriculture Secretary Roger Allbee. Not only can you check out the mascot, you have an opportunity to help select her name. Simply click to and choose from among Buttercup, Clover, and Daisy. They sound so much more sophisticated than Bessie, don’t you think?

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About Craig Altschul

Craig Altschul is Editorial Director of He is a veteran snow journalist, having covered the sport for more than 40 years. His syndicated snow sports humor column, Ski Tips, ran in newspapers across the country for 20 years. He was Global Editor-in-Chief for OnTheSnow for 12 years and has written for a variety of magazines and newspapers. Altschul is past president of both the Eastern Ski Writers Association and the North American Snow Journalists Association.

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